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Putting Winning Messages into Practice

Win elections with the right analytics. #

Quoting from the back cover of The Victory Lab:

Renegade thinkers are crashing the gates of venerable American institutions, replacing the so-called wise men with a radical new data-driven order. We’ve seen it in sports, and now Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run.

  • Green, Donald P., and Alan S. Gerber. 2023. Get Out the Vote: How to Increase Voter Turnout (fifth edition). Washington D.C.: Brookings Institution Press. [ISBN-13: 978-0815740636]

  • Issenberg, Sasha. 2013. The Victory Lab: The Secret Science of Winning Campaigns. New York: Broadway Books. [ISBN-13: 978-0-307-95480-0]

Contact The Virtual Tout® to review consulting services. #

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