Tracking the Progress of Political Campaigns

Our work with the 2020 presidential election shows what it means to track the progress of political campaigns. We updated our forecasts every hour across the two months leading up to election day. This figure shows how forecasts are aligned with campaign events.

Kay Burley of Sky News interviewed Tom Miller on October 29, 2020, five days before the election. Watch the Interview.
Learn more about The Virtual Tout® work in Predicting the 2020 Presidential Election.
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