Validate Narrative Persuasiveness

Having tested campaign messages in customized surveys designed especially for each candidate, we can test selected messages in the field with direct mail pieces.

Why spend tens or hundreds of thousands of dollars on direct mail advertising of uncertain value? How do you know if your storyline is resonating and compelling to voters? Learn what works and does not work through experiments in the field.

Direct mail pieces can be tested further to see if they have an effect on voter preferences and predicted election outcomes because preference and prediction surveys from The Virtual Tout® provide hourly updates of voter opinions and election forecasts.

Contact The Virtual Tout® for political research services. #

Go to the home page of The Virtual Tout.