Isometric Scaling

Jointly developed by The Virtual Tout® and Isometric Solutions, Isometric Scaling™ comprises a proprietary technology for understanding voter preferences across selected social and political issues. It can help candidates understand voters much like conjoint measurement and psychometric scaling help marketing managers understand consumers.

We work with campaign managers to design customized surveys that address the values, issues, and messages most relevant to each individual candidate and campaign.

Contact The Virtual Tout® for political research services. #

Go to the home page of The Virtual Tout.