Voter Voices: Focused Voter Dialogs

Listen to the voices of individual voters. Hear what voters say about their lives, needs, values, and interests. Hear what they say about the candidates.

Forget focus groups. Use focused conversation. #

Focused conversation is self-moderating qualitative research with a conversation guide providing focus.

An account manager for The Virtual Tout® works with representatives of the campaign, developing a conversation guide tailored to the special needs of that campaign.

With focused conversation, voters participate when they have time to participate. There is no moderator, and there is no need to coordinate the schedules of groups of voters.

Voter participants feel as though they are having a casual conversation with one other person. They provide individual in-depth responses to questions from a conversation guide.

Contact The Virtual Tout® for political research services. #

Go to the home page of The Virtual Tout.