Tracking the Progress of Political Campaigns
Observing the effects of advertising and current events
Campaign messages are tested in customized surveys designed especially for each candidate. See Isometric Scaling™.
Campaign messages and advertising can be tested to see their effects on voter stated preferences and election predictions. We offer field testing of messages with direct mail. And, using preference and prediction surveys, The Virtual Tout® provides hourly updates of voter opinions and election forecasts.
Go to the home page of The Virtual Tout.