Prioritize Voter Values

Critical to a successful candidacy and election is a thorough understanding of voter needs, wants, and values. What values do voters hold dear?

We tailor surveys of voter values to the special needs of each campaign. Voter values can be mapped across segments of the voting public. We can see how voter values match up against candidate values.

The Virtual Tout® employs proprietary measurement technologies for understanding voter preferences across a number of important social and political issues. We help candidates understand voters much like conjoint measurement and psychometric scaling help marketing managers understand consumers. See Isometric Scaling™.

Our surveys are accessible to anyone with a smart phone.

Contact The Virtual Tout® for political research services. #

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